Paid Search Manager - SEO/SEM

Sigma Corporate Solutions, Washington, DC United States

Category: SEO

Posted on: 24 Jul 2019

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Paid Search Manager - SEO/SEM

F2F needed.

Duration: 3 years+

Location: DC

NOTE: This role is for an autonomous, strong, Paid Search Specialist, who has been working with large online clients with high traffic, high volume or transactional business model. Ideally membership driven. Excellent communication skills including written, analytical and report generation. Search marketing insights are most critical skills. be able to look at data and determine trends; if trends are down be able to dive in and determine what is happening, make suggestions, etc.

Paid Search Manager:

Strong Adobe Analytics skillset

The ability to look at search performance and provide strategic insights

Great at creating reports and present reports

Strong organizational and time management skills

Strong Paid Search, SEM and SEO understanding. (They can answer this question easily: How do you apply canonical tags to pagination? Answer below from Google as a reference)

Do nothing. Paginated content is very common, and Google does a good job returning the most relevant results to users, regardless of whether content is divided into multiple pages.

Implement a View All page. Searchers commonly prefer to view a whole article or category on a single page. Therefore, if we think this is what the searcher is looking for, we try to show the View All page in search results. You can also add a rel="canonical" link to the component pages to tell Google that the View All version is the version you want to appear in search results.

Use rel="next" and rel="prev" links or headers to indicate the relationship between component URLs. This markup provides a strong hint to Google that you would like us to treat these pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page.

NOTES: Start asap. initially onsite; with remote work 1-2x week once settled in.


*good with numbers and reporting; thorough and detail oriented

*create great user experience from Search

*Must be self-driven, autonomous

***Experience in large enterprise organization; needs to understand larger scale Paid Search/ SEO strategy

The SEO Lead will work cross-functionally with business unit owners, campaign managers, project managers, product developers, and other internal stakeholders. S/he will serve as an internal advocate, educator, and subject matter expert for SEO, and will also be responsible for tracking, analyzing, and communicating results and insights to share within the organization.

The Digital Marketing team at AARP is seeking a Paid Search Engine Optimization Lead who is responsible for driving qualified website traffic and improving the overall usability from search.

Duties Include:

o Optimize programs to drive both desktop and mobile site traffic, conversion, and ROI

o Ensure healthy year-over-year organic growth for AARP.

o Manage major search-related projects like template updates, URL pattern rewrites, markup, HTML & XML sitemaps, app indexing, answer boxes, etc.

o Track, report, and analyze results

Develop and maintain a world-class SEO analytics reporting.

Socializing SEO standards and best practices.

Be responsible for SEO forecasting, centralized reports and dashboards, and ad-hoc analysis/exploration.

Create and present monthly reports and recommendations.

Run rigorous tests and other experiments to optimize search metrics and conversions.

o Contribute to quarterly and annual search marketing plans

Provide strategic opportunities based on historical results and organizational goals

Identify trends and industry changes

Prioritize projects and develop roadmaps for execution

Develop SEO strategy, making recommendations for site content and architecture, link building, keywords, or any factors that may impact SEO performance

o Work with vendors

Providing strategic direction

Oversee deliverables

o Work with internal stakeholders

Highlight actionable priorities

Develop requirements for implementation

Deliver insights on performance

Educate internal stakeholders on best practices for content and site development

Implement recommendations, developing timeline and working with development and product teams

Conduct periodic mini-audits of AARP properties and search competitors.

Desired Minimum Education and Work Experience


Minimum of 3+ years of SEO experience; ideally 6-10yrs in large digital environment

Digital and multi-channel marketing experience

Excellent communication, presentation, and project management skills

Proven ability to drive KPI's across platforms

In-depth experience managing SEO adjustments across Google, Yahoo and Bing

Experience with Adobe Omniture or Sitecatalyst or other website analytics tools

Experience with crawling products

Up-to-date with the latest trends and best practices in SEO

Within your 3+ year SEO career, you understand and have been actively engaged with SEO with at least several of these characteristics:

Project management

Data analysis

Robust keyword research

Technical SEO

Interrelationships between paid, organic and site-search

SEO software/applications (Omniture, Google Analytics, Search Console, Moz, Screaming Frog, DeepCrawl, Majestic, BrightEdge, Conductor, etc.)

Link building and content strategy


Page load speeds

User experience

Webpage design layouts

Section 508

Brand management

Marketing science

Answer boxes

Local search

Paid search

Image search

Sitemaps (all types)

Funnels and conversions



Technically sophisticated

Bonus for Spanish search

You have most recently held a full-time in-house position, or you might have made your bones at a reputable search marketing agency. Your degree might be in a quantitative field like economics, statistics, or mathematics with a strong interest in English, psychology and the arts. However, you already know that search marketing is both a science and an art form.

Job Source: Ziprecruiter (Will expire by: 2019-09-07 00:00:00)

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