Wyomissing, PA (United States)
Project Management WordPress
Our client is seeking a Search Engine Optimization (SEO) Specialist to join our growing team. Working in close collaboration with the interactive, ecommerce, and design teams, this specialist is responsible for coordinating and implementing a variety of SEO activities and initiatives.
These include SEO audits, SEO enhancement projects, collaborations on digital marketing campaigns, and monitoring/ reporting on website performance metrics. This specialist contributes to the creation and management of clients’ organic search performance, website migrations, and other integrated marketing campaigns.
- Develop SEO strategies and optimize rankings across multiple search engines including Google, Bing and YahooTechnical SEO - responsible for providing guidance to clients on the risks and mitigation strategies of platform changes, redesigns, and taxonomy changesAssist with the setup and optimization of PPC campaigns via keyword analysisStay up to date with search industry best practices and important emerging tacticsResearch and creation of organic search strategies for clientsSEO execution, including planning, budgeting, landing page development guidance, testing, and optimizationPerform advanced research and analysis on search performance metrics such as quality score and competitive analysesTagging and tracking including installing, troubleshooting and analyzing results of social media pixels, tracking codes, remarketing tags, etc.Management of the integration of paid search/organic search overlap strategy, including efficiency plays and earned/owned site strategy
- Learning AgilityProject ManagementInterpersonal CommunicationsPrioritizationDrive for ResultsAttention to DetailA mindset of continuous learning to stay relevant in a rapidly evolving industryAbility to interact with client, breaking down complicated trade terms into basic business vernacularAbility to serve as an SEO analyst, guiding the client through strategic discovery conversationsWorking knowledge of HTML, WordPress, Microsoft OfficeExcellent project management and multi-tasking abilities
- Active Google Analytics Individual Qualification, Google Tag Manager Certification, and Data Studio CertificationGoogle Ads certifications are a plus