Senior SEO Specialist

Job Description

JOB DESCRIPTION

The Senior SEO Specialist develops and manages ongoing organic search engine optimization strategies and works closely with the digital marketing team to bridge the gap between organic search and social, content, PR, and paid media. This role blends technical skills with great oral and written communication abilities, as the Senior SEO Specialist often interacts with clients as well as internal account team members, such as Account Managers, Digital Media Associates, Social Media Specialists, and others. This position also requires strong writing skills for developing website copy, blog content, video scripts, and more. The ideal candidate believes s/he can change the world with the power of digital marketing - and knows how.

RESPONSIBILITIES

• Execute cutting edge Local SEO campaigns for a range of client accounts

• Perform daily account management of SEO accounts on Google and other search platforms

• Conduct keyword research, website audits, competitive analysis, content optimization, meta-tag creation, citation & link development and other SEO related activities

• Monitor and evaluate search results and search performance across the major search channels

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

• Work closely with design team, digital marketing and programmers from brief through to execution

• Communication to clients, team and management on project development, timelines, and results

• Keep up to date with organic search best practices, keyword research tools and industry research

• Remaining aware of and highly organized with the scheduling of all projects to ensure smooth and consistent delivery

• Augment and improve internal processes based on best practices, new trends, tools, ranking factors, and data

• Analyze client campaigns and provide insightful data-driven campaign summaries 

• Communicate campaign status, deliverables and explanation of GTMA strategy to clients

EXPERIENCE

• 2+ years of digital marketing experience and a strong understanding of Local SEO strategies

• Strong expert level knowledge of how to improve a website's organic search presence through keyword research, on-site optimization, content development, citation building, and link acquisition

• Strong experience in communicating campaign status and deliverables to clients, answering questions, and providing guidance

• Setup and ongoing maintenance of Google My Business, Yahoo! Local, Bing Local, and other local business directory listings

• Strong experience with website analysis using a variety of analytics tools including Google Analytics

• Strong experience with Microsoft Excel and Google Docs

• Google AdWords & Analytics certification a plus

• Strong experience with editing website content on the WordPress CMS

• Strong writing experience for website copy and blog posts

• Knowledge of key conversion rate optimization best practices

QUALIFICATIONS

• Passion for Search and digital marketing

• Outstanding ability to think creatively, and identify and resolve problems

• Attention to detail and organization and the ability to effectively multi-task in a deadline driven atmosphere

• Excellent data analysis skills and strong computer proficiency required

• Ability to clearly and effectively articulate thoughts both written and verbally

• Ability to interact and manage expectations of clients, internal departments and management

• Excellent analytical, organizational, project management and time management skills

• High levels of integrity, autonomy, and self-motivation

• Professional attitude and appearance

• Fast learner with strong problem solving skills

• Great attitude, team player, and willingness to teach and learn

• Confident and highly trustworthy

• A creative and innovative approach to work

REQUIRED SKILLS

• Personal time management

• Attention to detail & problem-solving skills

• Above average communication skills (written and verbal)

• Fluent in English

• Valid US drivers license

• MAC proficient

• Qualified applicants must pass a background check

VISION REQUIREMENTS:

Constant need (33% to 100% of the time) to complete forms; read and review reports, correspondence, and other documents; view computer screen; and frequent need to see small detail for purposes of assisting with the day to day functions of supporting the administrative needs of the company.

HEARING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of receiving information or direction.

SPEAKING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of providing information, direction or response.

REASONING DEVELOPMENT:

Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate an appropriate course of action.  Must effectively convey ideas, images, and goals to a diverse group of personalities.

WORKING ENVIRONMENT:

This is an in-office position so office attendance is required. The daily work is completed indoors, in all weather conditions including but not limited to sunny, rainy, cloudy, smoggy, windy, stormy, muggy, humid, dry and other.  Indoor work occurs 100% of the time. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

PHYSICAL REQUIREMENTS:

Requires ability to walk, stand, sit and climb stairs alternatively for the purposes of completing office work.  Approximately 20% of time spent walking and climbing and 80% sitting.