The Senior SEO Specialist develops and manages ongoing organic search engine optimization strategies and works closely with the digital marketing team to bridge the gap between organic search and social, content, PR, and paid media. This role blends technical skills with great oral and written communication abilities, as the Senior SEO Specialist often interacts with clients as well as internal account team members, such as Account Managers, Digital Media Associates, Social Media Specialists, and others. This position also requires strong writing skills for developing website copy, blog content, video scripts, and more. The ideal candidate believes s/he can change the world with the power of digital marketing - and knows how.
Execute cutting edge Local SEO campaigns for a range of client accounts
Perform daily account management of SEO accounts on Google and other search platforms
Conduct keyword research, website audits, competitive analysis, content optimization, meta-tag creation, citation & link development and other SEO related activities
Monitor and evaluate search results and search performance across the major search channels
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Work closely with design team, digital marketing and programmers from brief through to execution
Communication to clients, team and management on project development, timelines, and results
Keep up to date with organic search best practices, keyword research tools and industry research
Remaining aware of and highly organized with the scheduling of all projects to ensure smooth and consistent delivery
Augment and improve internal processes based on best practices, new trends, tools, ranking factors, and data
Analyze client campaigns and provide insightful data-driven campaign summaries
Communicate campaign status, deliverables and explanation of GTMA strategy to clients
2+ years of digital marketing experience and a strong understanding of Local SEO strategies
Strong expert level knowledge of how to improve a website's organic search presence through keyword research, on-site optimization, content development, citation building, and link acquisition
Strong experience in communicating campaign status and deliverables to clients, answering questions, and providing guidance
Setup and ongoing maintenance of Google My Business, Yahoo! Local, Bing Local, and other local business directory listings
Strong experience with website analysis using a variety of analytics tools including Google Analytics
Strong experience with Microsoft Excel and Google Docs
Google AdWords & Analytics certification a plus
Strong experience with editing website content on the WordPress CMS
Strong writing experience for website copy and blog posts
Knowledge of key conversion rate optimization best practices
Passion for Search and digital marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and organization and the ability to effectively multi-task in a deadline driven atmosphere
Excellent data analysis skills and strong computer proficiency required
Ability to clearly and effectively articulate thoughts both written and verbally
Ability to interact and manage expectations of clients, internal departments and management
Excellent analytical, organizational, project management and time management skills
High levels of integrity, autonomy, and self-motivation
Professional attitude and appearance
Fast learner with strong problem solving skills
Great attitude, team player, and willingness to teach and learn
Confident and highly trustworthy
A creative and innovative approach to work
Personal time management
Attention to detail & problem-solving skills
Above average communication skills (written and verbal)
Fluent in English
Valid US drivers license
Qualified applicants must pass a background check
Constant need (33% to 100% of the time) to complete forms; read and review reports, correspondence, and other documents; view computer screen; and frequent need to see small detail for purposes of assisting with the day to day functions of supporting the administrative needs of the company.
Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of receiving information or direction.
Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of providing information, direction or response.
Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate an appropriate course of action. Must effectively convey ideas, images, and goals to a diverse group of personalities.
This is an in-office position so office attendance is required. The daily work is completed indoors, in all weather conditions including but not limited to sunny, rainy, cloudy, smoggy, windy, stormy, muggy, humid, dry and other. Indoor work occurs 100% of the time. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Requires ability to walk, stand, sit and climb stairs alternatively for the purposes of completing office work. Approximately 20% of time spent walking and climbing and 80% sitting.
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